“We came here with no expectations at all,” Margaret Rushe Farrell, the Australian consultant visiting Karachi Fashion Week told me over a sun-dappled lunch at Café Koel. Monday afternoon was the first meal the buyers were allowed outside of the hotel, as KFW’s neck-break schedule had them tied down to the venue for four days.
“I am so deeply impressed by what I have seen,” she continued. “I want to take Pakistani designers to the world stage arena. I want to show the world that Pakistan is not about guns and fighting but also about fashion. It should be a place attracting tourists and fashionistas.”
Living between Ireland and Australia, Farrell’s extensive knowledge of the fashion industry (especially in buying and selling) spans over 25 years. She is a consultant advisor to many international buying houses and department stores, even in the Middle East, which she feels can be a lucrative market for Pakistani designers. She also has the experience of mentoring designers on how to prepare for new, especially European markets, and that is exactly what is exciting her about Pakistan.