Finally: A Free, Viable Analytics Dashboard for Tumblr

In November, Tumblr announced that it would finally give marketers access to analytics via a partnership with Union Metrics. The product proved pretty costly, however, with plans beginning at $500 per month.

On Thursday, Union Metrics announced it will soon launch a free beta version of its Tumblranalytics platform. Whereas its premium analytics dashboard is designed to allow marketing agencies and their clients to track a large number of blogs and category trends, this platform is designed for individual blogger use, said Hayes Davis, co-founder and CEO of Union Metrics.

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