1. Have a personal AND a business Facebook account. Don’t show your holiday pics to your clients. It’s weird if you do.
2. When you create a page for your business, if possible try to include some keywords in the title because facebook Pages rank really well in search results.
3. Make your profile photo work for you. 200 x 600 is the max size, so use the full height.
4. Get your vanity URL as soon as you have 25 fans. Then you can include your FB link (e.g. http://www.facebook.com/bobshairsalon) on your brochures etc.
6. Get a killer landing page. Direct non-fans to a nicely designed page that will get them interested. If you’re not into coding, you can buy great templates from sites likehttp://fbml-templates.net
7. Keep your content fresh and updated. This sounds stupidly obvious but it’s actually the hardest bit. Add feeds, post videos and photos. Reply to any comments and posts you get.
8. To make management easier, use a desktop dashboard like MarketMeSuite or TweetDeck to read, manage and reply to content on your FP Profile, Pages and Groups.
9. Reward your Fans. Give them something nice for becoming a fan in the first instance (a discount coupon helps). Send them occasional messages and encourage them back to your Page.
10. Run off-site promotions and competitions – e.g. “become a fan and post up a photo to enter our draw”. You can also do this on Facebook using paid app tools, such as Wildfire.
Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business.