With more than 700,000 mentions on Twitter, Facebook, blogs, news sites and forums, online chatter about the episode surpassed the social buzz for HBO’s next two most social episodes: the season three premiere of Game of Thrones and the season five premiere of True Blood. HBO calculated mentions from Sunday at 7 p.m. EDT to Monday at 7 p.m.
The stats, from social analytics firm mashwork, also show that social volume increased 44% during the episode compared to this season’s premiere.
The episode is often described as the “Red Wedding” episode in reference to the events that transpired in the A Song of Ice and Fire book series for which the show is inspired.
Photo courtesy of Helen Sloan/HBO