A TOP LINKEDIN EXEC ON WHY CONTENT MARKETING MATTERS MORE THAN EVER

TODAY THE BRAND “VOICE” TAKES A FRONT SEAT, WHILE THE HARD SELL TAKES A STEP BACK, AND ARTFULLY COMMUNICATING TO YOUR AUDIENCE IS CRITICAL IN A FEED-BASED ADVERTISING LANDSCAPE THAT IS HERE TO STAY.

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers’ attention.

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http://www.fastcompany.com/3009543/dialed/a-top-linkedin-exec-on-why-content-marketing-matters-more-than-ever

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